Buy side · what advertisers pay
TikTok CPM
By Oliver Wakefield-Smith · updated October 2026
Benchmarks reviewed October 2026 · next review January 2027
The short answer
TikTok publishes two kinds of pricing fact: how the auction bills you, and minimum daily budgets at campaign and ad-group level, both documented in its Ads Manager help center. It publishes no average CPM. A dated third-party observation does exist: Gupta Media's public tracker table puts TikTok's average CPM at $2.84 for December 2025, the latest month it shows, so $1,000 bought about 352,113 impressions at that average.
Two kinds of number, never blended
The rule this site runs on, applied to its clearest case: published floor facts (TikTok's own minimum-budget rules) and third-party observed CPMs are different species. The first is a fact about the product; the second is a sample from someone's client base, valid only with a date and a methodology. Most TikTok CPM figures in circulation have neither, so they do not appear here. Gupta Media's table has both a month and a stated basis (the agency describes it as an analysis of tens of billions of ad impressions), so we cite it, labelled as an observation and never as TikTok's price.
What a $1,000 test actually faces
- Minimum daily budgets exist at both campaign and ad-group level; current amounts are in the Ads Manager help center and surface in the buying flow. Plan ad-group count around them or the minimums will plan it for you.
- Billing is auction-based (impression or optimization-goal priced), so everything on the diagnostic page applies: audience width, competition, creative fatigue.
- On the same tracker and month, TikTok cleared well below Meta, but its own monthly series swings widely (it was higher mid-2025 than in December), so a single month is a reference point, not a forecast for your account. The like-for-like comparison is worked at Facebook vs TikTok.
Related: Instagram CPM (the Reels rival), what TikTok pays creators, and the full rate table.