Buy side · what advertisers pay
TikTok CPM
By Oliver Wakefield-Smith · updated July 2026
Benchmarks reviewed July 2026 · next review October 2026
The short answer
TikTok publishes two kinds of pricing fact: how the auction bills you, and minimum daily budgets at campaign and ad-group level, both documented in its Ads Manager help center. It publishes no average CPM, and we found no dated tracker figure we would stand behind, so this page carries no rate.
Two kinds of number, never blended
The rule this site runs on, applied to its clearest case: published floor facts (TikTok's own minimum-budget rules) and third-party observed CPMs are different species. The first is a fact about the product; the second is a sample from someone's client base, valid only with a date and a methodology. TikTok-observed CPM figures circulate widely without either, so they do not appear here. Where a channel does have a dated tracker (Meta, via Gupta Media), we cite it; the difference between those two situations IS the benchmark landscape in 2026.
What a $1,000 test actually faces
- Minimum daily budgets exist at both campaign and ad-group level; current amounts are in the Ads Manager help center and surface in the buying flow. Plan ad-group count around them or the minimums will plan it for you.
- Billing is auction-based (impression or optimization-goal priced), so everything on the diagnostic page applies: audience width, competition, creative fatigue.
- The common claim that TikTok undercuts Meta is directionally plausible (younger inventory, heavy supply) but unciteable at a specific number today; treat any specific gap you read as folklore until dated. The structure of that comparison is worked at Facebook vs TikTok.
Related: Instagram CPM (the Reels rival with a published tracker figure), what TikTok pays creators, and the full rate table.